People used to think that the world they live in would always remain the same. Our human minds trend to think that the bakery on the corner will always be there for you to buy your daily piece of cake or that our grandparents are going to live forever. In the retail world, this is a common thought for many retailers, but the thing is we all know in essence that this is not going to happen. The world, as we know it today, will change into a different paradigm with different countries like China, Brazil or India stepping up and a big continent such as Africa will brim with potential for global retailers.

So, let’s have a look at the future of retail, graphically designed in this infographic, to see what is expected to happen according to industry experts.

Openbravo Markets of the Future

Categories: English, Industry Trends, Retail | Tags: , , | Leave a comment

OmnichannelIt is clear that retailers no longer need evidence that omnichannel capabilities are decisive factors for success in retailing today. Nor do they need to be convinced that omnichannel functions will play an even larger role in the future. And this is why today’s leading retailers are putting the consumer at the center of how they Buy, Market, Sell, and Service. A commitment to customer centricity that is at the very heart of a seamless shopping experience.

However, this does not mean to imply that retailers are omnichannel ready. In fact, industry studies find that most, if not all retailers, have a long way to go to become true omnichannel champions. And this is probably due to the fact that a truly omnichannel transformation encompasses nearly every technology, system and process in the retail enterprise, making this process a daunting task that can take many years for most retailers.

The path to omnichannel retailing requires then a long-term roadmap, divided into manageable short term projects linked to clearly identified business goals and oriented to develop the key omnichannel capabilities, which include customer centricity, product and pricing information management consistency, unified commerce and organizational alignment.

Retailers know about the importance of omnichannel, but they also know the big effort it requires. Few retailers today are omnichannel ready and, in fact, it will take the vast majority of retailers many years to transform their back-end and customer–facing capabilities into a seamless shopping experience across all channels in an efficient and cost-effective way.

To achieve omnichannel retailing then, retailers require multi-year, multi-phased strategic planning. Although retailers will need to prioritize some initiatives, it is very important that the roadmap includes initiatives to progress in parallel in all the critical omnichannel capabilities. The retailer will also need to make a cost and ROI analysis of each initiative that allows to find internal funds.

We understand all these concepts may be very abstracts for a retailer, since almost all the information that can be found about omnichannel is not really hands-on. That’s why we will be holding a free webinar on the 29th of January to show attendants how to succeed in Omnichannel implementation in a practical way with the Openbravo Commerce Platform. Furtheremore, after the webinar, attendants will get a Free Kit with useful information to embrace the Omnichannel challenge.

Hope to see you there!

Categories: English, Industry Trends, Retail | Tags: , , , , | Leave a comment

ecommerce retail salesA new year has come to our lives before many of us could realize it. Retailers are always wondering how consumer habits will affect to their businesses and what will be the next trends for the economy or in IT. Therefore, we have decided to take a closer look at the 2015 retail landscape, based on what the industry leaders forecast.

Online Retail Sales Growth

It  seems pretty clear that  online retail sales will experience  steady growth, but it will only represent less than 6% of the total retail market worldwide, according to eMarketer forecast. This trend, confirms what we already forecasted in July 2014, that despite the rapid growth of online retail, physical stores will continue to be the main driver of total retail sales for several more years to come.

Shopping experience as a key factor

The shopping experience becomes one of the most important issues for the retailer, especially for brick-and-mortar ones, which are taking a new role in the commerce marketplace. A clear example of this is Mall of America, which will be implementing Wi-Fi into its 4.2 million square-foot venue later this year in an effort to bolster the customer experience.

Big online retailers focused on the offline world

As a result of all this, pure online retailers, such as Amazon or Zappos have turned their attention to the offline world.

  • Amazon: Will open its first-ever brick-and-mortar site in Manhattan, according to the wall street journal. Going offline provides an opportunity to sync online data with offline experiences in a useful way. Knowing a customer´s size, style, and habits can really spice up the in-store experience, allowing the company to “pre-curate dresses, suggest items to take home or purchase later, and send them links to their updated profile,”
  • Zappos: The famous online powerhouse has opened its first-ever freestanding pop up store, a 20.000 square foot space in downtown  Las Vegas. As you move through the store, you’re adding to a shopping cart existing in the physical and virtual world simultaneously.

Benefits of O2O (online to offline)

For e-tailers, there are some strong reasons to jump into the physical world, such as:

  • Store Fulfillment: A number of multi-channel merchants have begun to fulfill orders from in-store inventory. Macy’s, for example is working to outfit approximately one-third of its retail outlets with the ability to fulfill online orders. Macy’s has two goals. First, to cut shipping costs and increase the speed of delivery by moving distribution points closer to buyers. Second, to avoid the need to mark down slow-moving store products when they are still in demand at full price online.
  • IT Stores: Retailers are increasingly enhancing the in-store experience through interactive technologies.  For example, John Lewis has introduced self-service kiosks, Wi-Fi and QR codes, and is trying the use of iPads in shops.  Customers benefit from face-to-face customer service and the ability to feel the product, but they can also access the online channel to view products not available in store and arrange a delivery that suits them. “Traditional retailers can compete with, and even beat, the online pure-plays, essentially because they offer the brands that shoppers want and the social contact that still defines shopping,” says Chris Donnelly, head of Accenture’s retail practice for the UK and Ireland. It seems like technology is going to be a real advantage for brick-and-mortar retailers in 2015, pointing out 3 specific topics above all:
  • Mobility:  Retailers are investing in new e-commerce technology that encourages consumers — often with smartphones in hand — to shop strategically for deals inside physical stores. By “checking in” with your mobile device after you walk into a retail store — and offering some personal data including your location — shops in turn offer targeted digital deals right to your smartphone for immediate redemption.  And this is only one of the possibilities that mobility has to offer in the retail market.
  • RFID technology: RFID is an ID-identification-system. It relies on a small chip that is implanted in a tag. The tag can be attached to all sorts of things: merchandise, shipping containers, etc. Then, an electronic scanner can use radio signals to read or track the ID tag.
  • Mobile Payments: Big retailers are muscling in on the likes of Visa, MasterCard and Google in a fiercely competitive and growing mobile payment market that promises to cut transaction costs and increase customer loyalty.

After all that has been said, it is reasonable to think that the change from e-commerce to brick-and-mortar stores will be a growing trend for years to come. Actually, despite the fact that the majority of, for example, US consumers are making purchases online, more than $10 out of every $11 in that country are still spent in physical stores. We will see in 2015 if this trend is confirmed.

What do you think? Will the Online-to-Offline be more than a trend in 2015? Let me hear your thoughts.

Categories: Industry Trends, Retail | Tags: , , , | Leave a comment

The new year has come into the retail world with new trends, old ones and some possibilities that might occur along the year. We have tried to gather them all and display a graphic summary of them for a much better understanding of what “will be in” at 2015.

Some “old dogs” from 2014 like Cloud or Mobility will  fight with “newbies” concepts like the “Get it Now” or the “Store Fulfillment” which will hit strong this 2015 and furthermore, IT solutions for retail can help retailers to develop the Omnichannel strategy.


Retail 2015 - Landscape


Categories: Industry Trends, Retail | Tags: , , , , , | 2 comments

Hierarchical data is one of the key pieces of information in any Enterprise Application. Be it the list of companies under a major group or the position hierarchy of a company, the visual representation of the hierarchical data is of key importance in understanding the business process of a company. Openbravo ERP handles this kind of data using the Tree Grid View Feature. You can go to the tree grid view for your window, using the icon provided below. Note that it is enabled only for those windows where tree grid view is enabled. For example, Organization window, or Menu window (available only for System Administrators).

Administrator img


Prior to Openbravo 3.0PR14Q2, tree grids were displayed all in one in a pop up (image below). The tree items could be rearranged from the pop up and collapsed / expanded. There were a few drawbacks with this approach:

  • Only the identifier data could be shown in the tree and the other details about the tree item were not visible.
  • Filtering was not possible.
  • Performance was affected with a higher  number of nodes, since all the nodes were generated and rendered at once.

Tree view screenshot

From 3.0PR14Q2, the tree view has been re factored using the Tree Grid component of Smartclient. Using this approach the normal grid view could be modified to show the tree grid view (image below). The main advantage here is the ease of defining new trees and also the ability to filter them. For the performance geek, since it follows the standard grid pattern, only the first level parent nodes are loaded at first, and then as each root node is expanded the child nodes are fetched. Also when filtering, immediate parents are retained so that the hierarchy is clearly visualized.

menu screenshot

menu 2 screenshot

Also from a technical development stand point, before 3.0PR14Q2, if we wanted to enable trees for our custom windows, we had to make some changes to the Openbravo core module. For information on how it was achieved previously, refer here. This process has been modified and now trees can be enabled for new windows, without making any changes to the Openbravo core. Also, custom rules are now supported  for deciding the hierarchy of the records. Earlier it was possible only to use ‘Summary Level’ flag at the record level to define the Hierarchy. For more information on creating trees using the new interface, refer to this wiki 

Here is a short comparison on the Improvements to Tree Grid View.

Before 3.014PRQ2 From 3.0PR14Q2
Tree rendered as a popup Tree rendered similar to standard grid
Only identifier shown All the grid columns are shown
Filtering was not possible Filtering is possible with the parent node retained
All nodes were rendered at once causing performance
issues if there were lots of items
Only the first level parent nodes are rendered at first and the children are loaded only if the parent node is expanded
Custom Trees are not possible Custom Trees are possible

A small brief on the tree structures supported in the latest model from this wiki.

AD Tree Structure

If this structure is used, the information needed to handle the hierarchy of the tree data will be stored internally by Openbravo in the AD_Tree and AD_TreeNode tables.

Link to Parent Tree Structure

This structure should be used if the table contains a column that represents the parent node of the record. For instance, consider a table called ´Employee´ that has a column called ´reportsTo´. This column points to the employee who the current employee must report to.

Custom Tree Structure

There may be other cases where the information needed to handle the hierarchy is stored within the table but by means other than a column pointing directly to the parent node. For instance, this is the case of the AD_Tab table, where the hierarchy of the tabs is defined using the seqNo and tabLevel columns. In this case, the user has to provide a manual datasource to handle the tree hierarchy.

Tree Selectors

Also since Q2, trees can be also used as selectors in the normal windows (image below). For tree selectors to work, the tree views have to be defined. For more information on creating tree selectors refer to this wiki.

department - IT screenshot


Updating your current custom development involving trees to the latest model following the wiki will be a breeze. We will share our thoughts on more interesting topics related to Openbravo technical development in the coming weeks.

Categories: English, ERP Tech Updates | Tags: , | 2 comments

Comercio electrónicoEl mes pasado, el Ministerio de Industria, Energía y Turismo presentó el Estudio sobre Comercio Electrónico B2C con los datos del año 2013. Aunque ya estamos dejando atrás el 2014, en dicho estudio se dejan ver diferentes conclusiones muy interesantes de cara a tener en cuenta para el futuro del sector en el 2015.

Por ejemplo, el e-commerce B2C es un sector en continuo crecimiento, alcanzando este año (2013) un incremento del 18%, lo que supone un volumen total de compra de 14.610 millones de euros (13% de incremento con respecto a 2012).

Este incremento supone una recuperación del ritmo de crecimiento, lo cual cobra especial relevancia al tener en cuenta el contexto socioeconómico en el que se ha logrado alcanzar El número de internautas compradores, ha pasado de 15,2 millones en 2012 a 17,2 millones en 2013. El gasto medio se sitúa en en 848€, un 3,9 % superior al valor del año anterior.

Perfiles y comportamiento

El perfil de comprador online se caracteriza por reflejar el tradicional del internauta; más intensivo entre edades maduras de 25 a 49 años, con estudios secundarios o superiores, de nivel socioeconómico medio y medio alto y residentes en hábitats urbanos (más de 100.000 habitantes).

En cuanto al perfil global del usuario de Internet, parece que se mantiene el incremento de la proporción de internautas de edades maduras (+50 años) y la intensificación del uso de la Red entre los más jóvenes (menos de 35 años).

Sin embargo, en cuanto al comportamiento de los compradores online hay que destacar las siguientes características:

  • El 92,3% utiliza el hogar para comprar
  • El 14,9% adquirió algún producto o servicio en 2013
  • La pasarela de pago (tarjeta de crédito/débito) es la forma de pago preferida a la hora de
    hacer la compra (52,8%).
  • Los sitios web que venden principalmente por Internet son el principal canal de compra (52,6%) seguido de las tiendas que tienen establecimiento físico y venta por Internet (39,3%) y la web del fabricante (35,5%).
  • Los productos preferidos son los relacionados con el turismo (billetes de transporte y reservas de alojamiento).

La importancia de la movilidad

Otras de las conclusiones que podemos extraer de este informe, es la importancia de la movilidad entre las nuevas formas de comercio electrónico, la cual parece haber dejado de ser una tendencia para convertirse en una realidad, ya que:

  • Más de 4 millones de personas (25,6%) utilizaron un dispositivo móvil o tableta para realizar sus compras, lo que representa un incremento del 13,8% respecto al año anterior.
  • El 32 % de los internautas compradores online que utilizan tableta o teléfono móvil han adquirido alguna aplicación de pago siendo las preferidas las de mensajería y el móvil su principal destino.
  • Entre las características que se han criticado a este dispositivo se encuentran la mayor dificultad en la navegación (61,8), que la versión web para el mismo no contenga todas las opciones de la página web (39,1%), la mala visualización (36,8%) y los problemas de accesibilidad (25,4%).

Por tanto, como conclusión final, se podría decir que el comercio electrónico se mantiene en la senda del crecimiento. Cada vez el número de compradores es mayor, así como el volumen de productos y número de categorías que compra. Además, estos compradores cada vez acceden a productos, canales y dispositivos de compra más novedosos.


Categories: Retail, Spanish | Tags: , , , , | Leave a comment

MagentoComE-commerce in China has been growing 3 times faster than traditional retail (45% vs 15% sales growth in 2013). If the growth is mainly driven by huge marketplace platforms, with a clear leader at 50% market share: Tmall (part of Alibaba group), brands need to create their dedicated online sales channels in addition to being on the marketplace platforms. As the leading open source in ecommerce, Magento is very popular in China, and attracts many foreign and local companies. It is mainly appreciated for its flexibility, support for Chinese local payment gateways, such as Alipay (part of Alibaba group), and the strong support from the Magento Solution Partners in China.

Magento Solution Partners, customers, and related services providers gathered on November 18th at the MagentoCom, organized by Bluecom to share experiences, new trends and success stories around Magento deployments in China. Openbravo China and its local partner System in Motion were amongst the Gold sponsor of the event, and cover a trendy topic in a 1h presentation: O2O Retail Strategy.

Openbravo and Magento share many characteristics: modularity, openness towards integration with 3rd party applications, flexibility, user-friendliness, agility, and both enjoy a large and growing community of supporters around the world.

The Openbravo presentation on O2O Retail Strategy attracted a lot of attendees, and sparked interesting debates on innovative initiative in Omni-Channel. Brands wanted to better understand how innovative and agile technologies can support new business models, which are out of their reach with their legacy systems. Magento Solution Partners wanted to better understand how Openbravo can act as a consolidated Order Management System, and support cross channel transactions. The key success stories in China, especially Home’s Up, of Magento – Openbravo deployments, showed that true omni-channel is possible today, to support a great consumer experience.

Brands and partners wanted to learn more about Openbravo China future Retail innovations: such as support for mobile payments Aliwallet (part of the Alibaba group), Tencent pay or Wechat social commerce.

The O2O Retail Strategy will soon be available as a Free Webinar called “Prepared for the Omni-Channel Transformation?” (available also in Spanish and Chinese) the next December 10th. People attending to this webinar will also receive exclusively the “Roadmap to Omni-Channel Championship” eBook free of charge.
No doubt it’s a great opportunity to learn the best practices to define your own Omni-Channel Roadmap.

Categories: English, Industry Trends, Other, Retail | Tags: , , , | Leave a comment

Bengaluru TripLast week I was very privileged to spend time in Bengaluru (India) with Sunando Banerjee, our Channel Business Manager for APAC&ME, Francesc Comas, our Head of the Services practice, and part of the Openbravo team that is working out of Bangalore for an extended period of time.

There really is nothing new under the sun when I refer in my title to the continuous positive buzz, great business dynamics, and umm the… traffic. Yet once more confirming those feelings that many other travellers before me have had as well, just further strengthens the feelings many of us share when we think about the business opportunities that exist in Bengaluru, and India in general.

With the new government having come to power recently we can also already feel the tremendously positive impulse of dynamism, and I would almost say, entrepreneurial spirit making inroads in the country’s public sector that can become a very powerful driving force for further economic growth. This feeling is only just strengthened through public statements by globally recognized entrepreneurs like Jack Ma who are actively seeking to develop business in India. Many challenges are ahead that’s for sure (Yep, to come back to my point on the traffic … infrastructure is obviously one of those challenges), but there is a lot of positive energy, optimism and confidence, and I can assure you that for those of us with their home base in Europe traveling to India this spirit gives a lot of positive energy. Much needed in the (at best) flat economic situation in most European countries.

Also in the Openbravo ecosystem we are seeing continued, and accelerated, advances. We had very positive work sessions with Promantia, our official localizer for India with whom we are working closely to deliver great results to several of our clients. And, already in one of my earlier posts I referred to the growing interest from resellers and software integrators that to date solely worked with legacy players to now also become an official Openbravo Partner. During this trip we once again met with several of those potential Partners and the outlook to further expand and strengthen our Partner network is really very good. This is great news for all those businesses and institutions thinking about adopting the Openbravo Commerce or ERP Platform solutions.

Today  we are already working closely with domain experts like Siva Devirredy  who is, besides being a modest and very friendly person, highly regarded in the ERP space in general and India in particular. Siva changed his highly successful Accenture career for an absolutely fantastic initiative called GoCoop. The team at GoCoop has built a social marketplace for handloom weaving and handicrafts. By bringing together buyers (both professional buyers and consumers through their ecommerce platform) and sellers the parties collaborate directly, therewith optimizing the value chain. This allows co-operatives of small handicraft producers to strongly grow their market reach through a professional platform, accelerating their sales growth and improving their margins which is something extremely valuable as many of those small producers work under very challenging circumstances. GoCoop’s marketplace is integrated with Openbravo to be able to offer cross-channel retail capabilities and end-to-end supply chain management to the co-operatives on mobile devices, like in the case of APCO. We believe GoCoop and Openbravo could strongly enable co-operative producers in India and across the globe in the years to come. That’s what I would call relevant innovation with high positive social impact. Congratulations to Siva and his team and thank you so much for working with Openbravo.

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Forum Retail MilanLast Thursday we attended  the Retail Forum in Milan (Italy) and I would like to share a few notes about our participation as exhibitors together with our friends Extra (Gold Partner and official localizer of Openbravo in Italy).

To give you an idea, this Forum focused on the Retail industry, located just outside Milano, in Pero. There were big names in retail such as Ikea, Carrefour, LVMH, Samsung, Epson, Adidas, Fujitsu or Decathlon, Replay and many others talking about a wide variety of topics.

About the topics elaborated on during the so-called Premium Conferences, “Integraziones multicanale: what’s next?” was particularly interesting. 3 hours about omnichannel, O2O, multichannel integration. It seems that the evolution of our Commerce Platform is perfectly aligned with the major concerns and demands of the market.

Let me give you a personal feeling about this kind of retail event:  you see a company which sells coffee together with Ingenico, or a security company, apparel, or fancy stuff for the shops to improve the shopping experience…honestly,  retail is a very big word and I have the feeling that everything can’t be covered properly in just one event. I wonder if there should be a sub-industries approach. Just an opinion.

Back to describing the Forum. I am positively surprised that at least one of the conference rooms was almost full of attendees permanently. There were many topics in the free conferences:  security, logistics, technology, loyalty, payment means,  Business Intelligence and Big Data. I´m surprised though that the BI and BA conference was not that crowded being so critical for the future of the Retail industy.

My last comment would be the importance and concern for the shopping experience shown at almost all the conferences regardless of the main topic. Many people we spoke with one to one,  had particular questions about our mobile POS, being web based, for the cost of our products, by how easy or difficult they are to use, but is also true that, as in the conference, behind every enquiry, question or doubt there was a clear preoccupation about the shopping experience. It was clear that above any trend, success is in the shopping experience. It is to this great shopping experience that we want to contribute through our Commerce Platform.

This was seen very clearly by the fact that the most crowded conferences of visual elements for stores contrasted with almost empty conferences on something as critical  as Big Data and Business Intelligence.

Forum Retail  Forum RetailForum Retail 2014







Categories: English, Industry Trends, Retail | Tags: , , , , , | Leave a comment

Companies must be prepared for a hybrid future. In the future, a mix of core ERP and third-party functionality will become the norm, since the do-it-all ERP suite is no longer tenable. In this future cloud, mobility, analytics and simplified user interfaces will reign. But if you think this is just another “techy thing” you are probably wrong; According to Gartner: By 2015, 60% of new business application purchase decisions will be made outside IT.

Evaluating an ERP software may be a very tough task. It seems clear that customers must have a defined ERP strategy that allows them first to properly evaluate what they get from their current system and after that if needed, be able as well to evaluate existing alternatives. But, how can we do that? Which are the key benefits to consider among all the possible trends and variables of the market? We have created an infographic to give you some clues about it.

This infographic aims to be a guide to help these customers solving their doubts when evaluating an ERP. Hope you like it (click on the picture to access the full infographic).

Key ERP Trends Benefits To Consider for Your Own ERP Evaluation

Infographic - Key ERP Trends Benefits To Consider for Your Own ERP Evaluation


The infographic is free to be shared.

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