Last two weeks were very exciting. Following hard work during the last few months, we finally went live on Monday 15th with our revamped Openbravo website and new offering. Thanks to the team for their involvement and great job!

A totally new website, with a fresh and modern design, mobile ready, with improved navigation, more informative and better adapted to the different Openbravo ecosystem players that visit us.  A better tool to connect with all of you and to communicate better who we are and what we offer. Thanks to everyone for being there!

On the other hand, the new website has been also the way to communicate our new offering. A new offering based on our current Openbravo Commerce Platform and Openbravo ERP Platform but with new packaging and exciting new benefits that provide more value to customers and facilitates the choice between the existing editions. Since once of our main value proposition pillars is flexibility, it makes sense that the offering should be too. So we are introducing new pricing tools that  provide higher pricing flexibility to our customers to adapt to their needs while adding new capabilities that increase the value of our solution. Let me go through the main elements.

The new offering continues to be built around 3 editions that evolve from our old editions:

  • Openbravo Enterprise Edition
  • Openbravo Professional Edition
  • Openbravo Community Edition


3 Editions comparison

3 Editions comparison


The Enterprise Edition is intended for demanding customers who have enterprise class needs and provides them with a way to acquire an Openbravo solution bundled together with higher value services. Its base subscription fee includes up to 20 concurrent full users and 20 terminals for the Commerce Platform and 20 concurrent full users for the ERP Platform that customers can increase by adding additional users and terminals packs. Enterprise Edition now comes with additional exclusive new options and services included in the subscription fee:

  • Training. A free seat to our online functional courses is now included for each user and year
  • Portal users. A Portal User is a new limited user type entitled to use a limited standard Openbravo functionality through the portal, a simplified user interface based in a special workspace. This new user type cost-effectively accommodates usage scenarios wherein a significant portion of the end user community will only use Openbravo for very limited functionality or with a very limited interaction with the existing business processes. Typically, for example, in the case of giving access to external users (suppliers…).
  • Application Monitoring Tool.  This is a new commercial module based on a third party solution by AppDynamics that dramatically simplifies and improves the way the Openbravo solution can be monitored. It provides detailed visibility into the application behavior with extensive and detailed information about the different Openbravo application elements, thus allowing  faster reaction time in the face of any application event and therefore helping to improve both preventive and corrective maintenance activities. A subscription for one server is included for the Enterprise Edition that can be extended for additional servers while Professional Edition customers can subscribe to it optionally. This new tool has been possible thanks to a new strategic partnership with AppDynamics, a leader in the Application Performance Monitoring market as it demonstrates, for example, its classification in 2013 as a Leader in Gartner’s 2013 Magic Quadrant for Application Performance Monitoring. So we are very happy to join forces with one of the best solutions on the market.


Application Monitoring Tool

Application Monitoring Tool


These new Enterprise benefits add to the already exclusive Enterprise benefits such as 24×7 Premium Support, unlimited web services calls for intensive integration scenarios, unlimited users and terminals with a fully tailored pricing that helps to simplify the whole budgeting process or Casual Users.

The Professional Edition is a very compellingly priced entry level edition that customers can grow by adding options. A great way to start benefitting from the Openbravo Solutions especially for those clients requiring a low number of users and terminals and with standard support needs. Base subscription fee includes up to 5 concurrent full users and 5 terminals for the Commerce Platform and 5 concurrent full users for the ERP Platform that customers can increase by adding additional users and terminals packs.

Another important new benefit this time for both editions, Enterprise and Professional, is the inclusion of Openbravo Analytics at no additional charge. Openbravo Analytics is our powerful embedded analytics engine that provides tools for developers, functional leaders and end users for creating and consuming advanced multi-dimensional reports that provide actionable insights into business performance. Its inclusion helps to dramatically improve our business intelligence capabilities with a solution which is very easy to use and deploy. Openbravo Analytics comes with multi-dimensional financial reports for all businesses, and for retailers it includes a complete set of reports such as Store Performance, Best Selling Products, Returns, Cashup Summary or Discounts amongst others.


Openbravo Analytics

Openbravo Analytics


Our On Demand offering has also been  revised to ensure a perfect fit with these new editions, and it is now offered as a deployment option for both Enterprise and Professional, instead of having a totally independent pricing. Customers will sign for a yearly subscription but with monthly billing, based on the number of named users and terminals.

Higher pricing flexibility for customers that see the benefits of long-term agreements is provided from now on with multi-year subscriptions that  allow customers to subscribe to an Openbravo solution for a number of years instead of the regular one-year subscription.  Rather than having to renew their contracts every year, with multi-year subscriptions customers have the assurance of continuous service coverage and benefit from important pricing conditions. This will of course also reduce the administrative burden for customers and partners. Instead of having to renew every year, it offers an opportunity to discuss other matters important to a customer’s evolving business.


Enterprise and Professional comparison

Enterprise and Professional comparison


The new offering also comes with a review of our pricing in some markets such as India, China or Africa amongst others, with which we want to be more sensitive to the reality in these territories and better adapt to our market presence.

Apart of these two editions, we keep our commitment to our Community and will continue to offer the Community Edition, totally for free with basic core Openbravo ERP Platform functionality. A new Community section in our website now provides an easier access to all our Community tools.

For celebrating this new offering we have launched a special offer for new customers. Don’t miss this opportunity and act now on this time-limited offer!


New website New Offering

For additional information, visit our Editions & Pricing website section, for our Commerce Platform and ERP Platform solutions and follow the conversation in our Social Media channels!

Categories: By Language, By solution, Company News, English, ERP General Updates, Other, Retail General Updates | Leave a comment

IMG_5898Last week I had the opportunity to spend a few days at Equipmag Paris with the Openbravo commercial team and Phidias, our Gold Partner in France, presenting our Commerce Platform now with embedded retail analytics.

It was really great and very encouraging to experience first-hand the tremendous interest of so many people at one of the largest retail trade shows in Europe. Most of the interest came of course from (French) retailers of various sizes and types, yet I must say that there was a very interesting crowd and we really enjoyed being there.

For me personally it was also an excellent opportunity to spend quality time with our colleagues at Phidias, as well as to meet up with some of our other official Partners in France. At Openbravo we find it of paramount importance to be close to our implementation Partners. We continuously seek their feedback. We like being challenged, and like to challenge our Partners as well of course. And by working together closely in a very transparent way we build strong and lasting relationships with our Partners. Ultimately our clients that adopt the Openbravo solutions truly benefit from this way of working, which is a compelling reason to continue on this path and invest even more in strengthening our ties with our Partners.

If Equipmag can be seen as a good barometer of the health and growth potential of the business of Openbravo, then we definitely are in good shape. Besides spending time with a very promising range of potential clients on which, regretfully, I can not elaborate in this blog, we also spent time with some of our reference clients in the French retail space. We met with the people from BUT, the leading chain of home furnishings that has been an Openbravo client for several years now, and we had the opportunity to organize a workshop with the participation of our client La Compagnie du Lit, a reference retailer active in beds and related accessories. It was really nice to meet once more with our friends at these two leading retailers in France.

We will certainly be back at the next edition as the experience was great. The good news is that you don’t have to wait that long if you want to visit the Openbravo booth. This year Equipmag is internationalizing and the next edition will be held in Shanghai from October 15-17 of this year. So in only a few weeks time the Openbravo team will be there presenting the Openbravo Commerce Platform, represented thanks to System in Motion, our strategic partner in China. See you there!

Categories: Company News, English, Other, Retail | Leave a comment

After a refreshing summer, a furniture&decoration retailer starts their operations but now using the Openbravo Commerce Platform.

  • Discover why Marta, a customer, receives a unique shopping experience through different channels
  • Discover how Pol, a sales associate, gets better tools to serve his customer and reach his goals
  • Discover how David, the stock manager, ensures optimized support and improves the exhibition of ítems in-store
  • Discover why Cristina, at the headquarters, has full visibility on her sales channels and anticipates demand fluctuations
  • Discover why Paula, the store manager, has the store under control while being efficient and agile in day-to-day tasks

Discover it now. Watch the video!

To watch the video in Spanish, click here

If you want to learn more about how the Openbravo Commerce Platform can help your business, please visit our website or contact us.


Categories: English, Other, Retail, Retail General Updates | Leave a comment

We are happy to announce that the new Commerce and ERP Platform Releases, 3.0RR14Q3 and 3.0PR14Q3, are already available in QAA (QA Approved) status. Detailed release information can be found in our wiki:  3.0RR14Q3 (Commerce) and 3.0PR14Q3 (ERP).


These two releases come with a new set of capabilities that enhance the previous releases. Highlights:

Commerce Platform (3.0RR14Q3)

Security and Audit

POS Terminal Authentication

POS Terminal Authentication

POS HW and Peripherals


ERP Platform (3.0PR14Q3)

  • And we have continued our effort in the area of system performance with different improvements that will help to provide higher performance and system responsiveness

If you want to learn more about our solutions visit our Commerce Platform and ERP Platform web sections. If you are interested about what is coming check our Roadmap.

During the next few days we have planned for additional materials that will help to better understand the benefits of all these new capabilities. Stay tuned!

We encourage you to start reviewing all these new features and use our social channels to share  your thoughts with us on what we are doing and how you think we can make Openbravo solutions even better!

Categories: Company News, English, ERP General Updates, Other, Retail General Updates | Leave a comment

openbravo commerce platform trainingsThe Openbravo Commerce Platform has been receiving lots of attention from our development and marketing team and the training team has been working hard to keep up as well.

As the new value proposition and many new features roll in it is extremely important that our partners are familiar with those and that the developers are ready to implement and customize this powerful solution. Completing the two new Commerce Functional and Technical courses will allow the partner’s team to successfully estimate and deliver complex retail projects.

Functional Training Update

The functional training has been around for a while, covering the retail specific functionality included in the Openbravo Commerce Platform distribution. This course is targeted at existing Openbravo Certified Solution Consultants already familiar with the core business processes of the Openbravo ERP Platform.

The Openbravo Commerce Platform has  received this year many updates to the platform as well as the functionality. However, we would like to highlight a few of them which are now also included in the functional training update:

  1. Broader daily store operations support with a new functionality to open/close stores, and manage terminals that extend our current cash-up functionality (Session management module)

  2. Enhanced security and operational control through a new set of approvals for different actions that help increase the quality of operations and minimize fraudulent activities

  3. Higher merchandise agility with advanced discounts like combos or best deal cases and discounts at a ticket level that extend our powerful promotions engine

  4. Higher solution performance with enhanced offline support that improves usability in poor connectivity scenarios with offline support to cash-up, cash-management and supervisor approvals

  5. Faster implementation and higher business agility with new tools for easy creation of new terminals and stores and a POS training tool that makes it easier to deploy the system to end users

As the content of this course has expanded we also felt it deserved a new format with more interaction and more support to the student:

  • more exercises

  • checkpoints graded by an Openbravo instructor to let the students know how they are doing

  • 2nd level support in case the student gets stuck or has doubts

Check out the Course Guide for more details and enroll your team members working with the retail industry! The course is enrollable to everyone, partners should enroll through the partner portal and third parties through the webpage.

The New Technical Training

Implementing the retail backoffice and the frontend WebPOS is no walk in the park given the many variables and specifics of the individual retailers. Mastering the Openbravo Commerce Platform and its modular customization capabilities is a must for any implementation and development team which was our guideline in designing this new course.

This new Commerce Platform Technical Training is a self-study course targeted at Openbravo Certified Developers that:

  • are already experts in Openbravo ERP Platform development, AND

  • have a strong background in Java and Javascript

Here are a few highlights of the course:

  • It is a self-study ondemand course that can be enrolled into at any time through the Partner Portal or the webpage for third parties.

  • Roughly 30 hours of student’s time is required to complete it within the 30-day access period given.

  • To provide a strong learning experience the course includes exercises, checkpoints and 2nd level support (an instructor that grades the checkpoints and resolves doubts and questions)

  • Resources are available in English only

The topics covered by the course are as follows:

  • Setting up the Eclipse development environment

  • New buttons and dialogs to display custom information

  • New payment types and payment gateways

  • Adding business logic through hooks

  • Implementing custom discount types

  • The hardware manager

Find more details about this new technical training within the Course Guide.

We look forward to seeing your team members in the courses and providing customers with the excellent service around the Openbravo Commerce Platform. Do not hesitate to contact us at with any doubts or questions.

Rok Lenardic, Openbravo Education Manager

Categories: English, Retail, Retail General Updates | Leave a comment

Commerce_Retailers_Challenges_smallIn my last posts I tried to explain how we at Openbravo understand and approach the top 3 IT investment priorities for retailers: MobilityCloud and Cross-Channel. The three of them are key elements in the design of our Commerce Platform. Having already explained their benefits and challenges today I would like to introduce 6 other key technical characteristics that any retailer must also take into account when evaluating a Commerce Platform.

Adaptability. Higher competition demands differentiation so retailers need a platform that is able to efficiently adapt to very specific and unique requirements that provide a competitive advantage. Loyalty programs, custom pricing and special inventory replenishment procedures are just some examples that can require the system to be adapted. In fact it is known that a lot of retailers have very customized legacy systems and they consider it impossible to move to a new system due to the complexity it represents. A very interesting article I found some days ago illustrates this situation perfectly.

Maintainability. The ability to efficiently adapt to specific requirements is very important, but it is even more important to be able to easily adopt new common functionalities delivered by your vendor. So the platform should provide a straightforward process to upgrade your system to newer versions of the software without any painful migration process. And adaptability should not ever conflict with Maintainability. The solution to avoid that conflict is modularity. Adaptation should be done through modules that guarantee that the customization is isolated so the system can be updated frequently and smoothly. Both together Adaptability and Maintainability provide real agility to survive in this fast changing reality.

Scalability. The market changes very rapidly and so do retailers. They demand platforms than can adapted to any stage of growth. Supporting a growing number of assortments, products and transactions and having the ability to increase the number of stores or terminals very quickly as well, without impacting the platform performance are a must to achieve higher business agility.

Security. Ensuring secured system access but most importantly accurate operational control to avoid any fraudulent activity at the point of sale or in the online transactions is a must for retailers. This includes the capacity to configure how users can use the system or perform concrete actions as well as detailed tracking of executed actions.

Interoperability. One of the biggest concerns when adopting a new solution is the capacity to continue using existing systems in other areas that allow the leveraging of prior investments. More complex supply chains also demand the capacity to easily integrate with customers and suppliers´ systems. And with a growing number of new retail technologies it is mandatory that the platform provides proper tools that allow you to leverage them (new payment methods, digital signage, social media integration, location based marketing…).

Usability. With one of the highest turnover rates and facing frequent stationary situations that require you to constantly adapt to the available staff capacity, retailers and especially brick-and-mortar retailers need systems that can be used with minimum training and can empower employees for better customer service. Point of sale solutions that allow you to process new sales in minutes or tools that allow people to get trained rapidly.

What do you think? As a retailer, would you consider them to be important factors to choose your commerce platform? How do you rate your current platform on these characteristics? I am really interested in your feedback.

Categories: English, Industry Trends, Retail | 2 comments

Openbravo Commerce WebinarLet me share with you these materials corresponding to the webinar I conducted this week about the Openbravo Commerce Platform.

This webinar is a great opportunity for all of you to know our vision about the Retail industry and its challenges, the main conclusions of our recent retail study about IT systems priorities with the demonstration of the key role of the physical stores during the coming years despite of the online retail growth and to experience the solution through a live demo.


During the demo I presented some of the key Commerce Platform features both functional and technical, such as user interface capabilities to increase staff productivity, business intelligence capabilities to achieve higher business agility or merchandise and supply chain management capabilities to progress in cross-channel amongst others.

Openbravo Web POSSee how retailers can be benefited and especially the physical stores by adopting a stylish full web and mobile POS that combined with a powerful backoffice component allows to easily manage multiple discount types and pricing policies (BOGO, packs, combos, scaled prices…), verified returns, product variants and product characteristics, flexible security policies with supervisor approvals at POS, accurate control of the store and terminals opening and closing procedures or mobile warehouse operations to improve both the store inventory and the whole supply chain management accuracy, amongst other functionalities.

Please let me know your opinions, questions or suggestions for future product webinars or videos.


Categories: By industry, By solution, Industry Trends, Other, Retail, Retail General Updates | Leave a comment

This blog post belongs to a series of somewhat informal conversations with key partners to talk about their real experiences with us and how they have developed their markets successfully.

Andrea Feraco, Openbravo business unit director at Extra (, Gold Partner and Official Localizer of Openbravo in Italy, talks to Xavi Anaya, Channel Business Manager at Openbravo for EU and USA.

This video shows the evolution quite well since they once decided to actively seek  a world-class Opensource ERP Platform. Andrea explains how they found an opportunity in the SME market through a reliable and yet affordable solution.

Today the situation has evolved and Andrea explains the importance of the Openbravo Extra business. Potential customers actually demand Openbravo solutions which makes the sales process quite a bit simpler.

Clear roadmaps, new modules, better solutions, web based, subscription model, affordable, easy to deploy, usability, Opensource, java, cost of integration, global but localized are some of the words used by Andrea in this short video… nothing to add.

Finally about the partner program, Andrea highlights the chances to easily collaborate with other partners (they do so in Spain, UK or Bulgaria), access to international projects, the importance of training and the most important thing to me, that due to our great relationship they recommend other companies to start partnering with us. Thanks Andrea, thanks Extra.

See below the Italian version Xavi and Andrea took the time to record.

And a 3rd video below compiling the best outtakes… sorry guys I couldn’t help it :)

By the way, please, don’t forget our webinar on the 22nd of July in which Andrea will elaborate on his experience with Openbravo to show how to make a business profitable by having Openbravo in your portfolio. Click here to register!

Categories: Company News, English, Other | Leave a comment

Close up shot of entering credit card numberToday I finish the blog post series I started 3 weeks ago discussing the 3 top IT investment priorities for retailers. After my previous posts talking about Mobility and Cloud, I’ll cover Cross-channel today.

Retailers no longer need evidence that cross-channel capabilities are critical for success. Consumers today expect a seamless shopping experience across all channels. Their expectations at this level include:


  • Price and product information consistency across channels
  • Consistent assortment across channels
  • In-store, ability to book out-of-stock items and get them shipped home from another store
  • Track order status from home and receive notices about any changes
  • Buy online and pick up in the store or buy online and return in store, as typical cross-channel scenarios

However, this does not mean that all retailers are ready for this new reality and most of them have a long way to go to become true champions in this field. Retailers face several challenges to achieve full cross-channel operation:

  • Lack of a Single Platform. A single platform would facilitate seamless cross-channel scenarios but the reality is that by the moment retailers´ transaction platform will be a hybrid of multiple channel specific platforms. It is the natural result if you take into account how they made their large prior IT investments. An interesting aspect to consider is whether in the future the primary transaction system will be POS or E-commerce. At the moment, only big retailers can afford to progress in this field and we are starting to hear about new Order Management Systems that are trying to orchestrate the fulfillment process across different channels to provide a seamless omnichannel experience. Home Depot new COMS (Customer Order Management System) is a good example.
  • Lack of Embedded Visual Analytics. Retailers need actionable customer intelligence that allows them to react quickly to customer behavior changes or evaluate the efficiency of any go-to-market strategy. Retailers require visual and role-tailored decision-making tools that communicate key performance indicators in simple terms and allow you to drill down when immediate action is required. In fact, based on our study. 71% of retailers think that cross channel initiatives are still low due to the lack of proper actionable analytics
  • Poor Merchandise Management Agility and Supply Chain Management Efficiency. Merchandise Management Agility and Supply Chain Management Efficiency are considered two of the most important building blocks for a successful cross-channel strategy.

With retailers facing fierce competition today it is critical for them to be agile when managing a huge number of products, assortments, promotions and discounts across all channels. The information is getting more and more complex in order to offer more personalized products but the need for data consistency remains the same.  Flexible and solid platforms are required to allow you to adapt to very specific requirements and distribute information to all channels in the shortest time to ensure strong information consistency.

Cross-channel operation does have an impact as well on Supply Chain Management. Retailers need an accurate vision of their inventory at every location to minimize out of stock situations while minimizing the inventory costs. Detailed and real time visibility about the stock at each physical store and warehouse would for example allow to fulfill online orders from stores and this way to reduce distribution costs and provide better customer service since online orders can be actioned in a shorter time.

What do you think? As a retailer what is your cross-channel strategy?  Are you ready for these new challenges?

Categories: English, Industry Trends, Retail | Leave a comment

La semana pasada tuve la oportunidad de participar en el OpenExpo Day 2014, un encuentro de la comunidad del software libre organizado por OpenExpo que se está convirtiendo en los últimos años en un referente en el sector en España. A través de distintas presentaciones y talleres sobre temas de actualidad, los asistentes tienen la oportunidad de entrar en contacto con distintas empresas hoy en día desarrollando su negocio alrededor del software libre.


En este caso nuestra participación puede decirse que fue doble. Por un lado una mesa redonda sobre ERPs en la que Openbravo estuvo presente a través de nuestro partner Vitalinnova, con la participación también de representantes de otros productos como Odoo y Dolibar.


El inicio de Openbravo
Y en segundo lugar en una ponencia presentada por mi de título “Evolución de Openbravo con la evolución de los mercados”, en la que a través de un breve repaso a la evolución de nuestros productos desde el lanzamiento de Openbravo, pude explicar algunas de las nuevas tendencias y retos actuales de las empresas en la adopción de ERPs y nuevas tecnologías, y la forma en la que nuestros productos, la Plataforma para Comercio y la Plataforma ERP  ayudan a las mismas.


Aquí tenéis algunas fotos durante mi presentación y del resto de la jornada.


Este tipo de eventos son también muy propicios para el networking y la identificación de nuevas oportunidades, que en nuestro caso nos permitieron entrar en contacto con empresas interesadas en nuestra Plataforma de Comercio como integradores de Magento o Prestashop o proveedores de pasarelas de pagos, y en general otras interesadas en evaluar la posibilidad de convertirse en nuevos partners de Openbravo. Ello no hace más que confirmar la oportunidad que Openbravo representa para este tipo de empresas en un momento además en el que estamos de forma muy activa buscando ampliar nuestra red de partners con empresas de experiencia probada en la implantación de ERPs y de sistemas de gestión en el sector minorista.


Por el número y nivel de asistentes claramente se demuestra que la industria del software libre vive un gran momento y que cada vez son más las empresas que deciden adoptar este tipo de soluciones. No es de extrañar si incluso vemos como antiguos enemigos del software libre como Microsoft están ahora también cambiando sus posiciones. Sin duda nos espera un futuro brillante!


En definitiva un evento muy recomendable para todos aquellos interesados hoy en día en conocer más de cerca lo que significa el software libre, celebrado en una excelente localización y con una perfecta organización,  contando en todo momento con el apoyo de las personas de OpenEXPO.


Gracias OpenExpo y hasta la próxima!


Categories: By solution, Company News, Spanish | Leave a comment

← Older posts