Comercio electrónicoEl mes pasado, el Ministerio de Industria, Energía y Turismo presentó el Estudio sobre Comercio Electrónico B2C con los datos del año 2013. Aunque ya estamos dejando atrás el 2014, en dicho estudio se dejan ver diferentes conclusiones muy interesantes de cara a tener en cuenta para el futuro del sector en el 2015.

Por ejemplo, el e-commerce B2C es un sector en continuo crecimiento, alcanzando este año (2013) un incremento del 18%, lo que supone un volumen total de compra de 14.610 millones de euros (13% de incremento con respecto a 2012).

Este incremento supone una recuperación del ritmo de crecimiento, lo cual cobra especial relevancia al tener en cuenta el contexto socioeconómico en el que se ha logrado alcanzar El número de internautas compradores, ha pasado de 15,2 millones en 2012 a 17,2 millones en 2013. El gasto medio se sitúa en en 848€, un 3,9 % superior al valor del año anterior.

Perfiles y comportamiento

El perfil de comprador online se caracteriza por reflejar el tradicional del internauta; más intensivo entre edades maduras de 25 a 49 años, con estudios secundarios o superiores, de nivel socioeconómico medio y medio alto y residentes en hábitats urbanos (más de 100.000 habitantes).

En cuanto al perfil global del usuario de Internet, parece que se mantiene el incremento de la proporción de internautas de edades maduras (+50 años) y la intensificación del uso de la Red entre los más jóvenes (menos de 35 años).

Sin embargo, en cuanto al comportamiento de los compradores online hay que destacar las siguientes características:

  • El 92,3% utiliza el hogar para comprar
  • El 14,9% adquirió algún producto o servicio en 2013
  • La pasarela de pago (tarjeta de crédito/débito) es la forma de pago preferida a la hora de
    hacer la compra (52,8%).
  • Los sitios web que venden principalmente por Internet son el principal canal de compra (52,6%) seguido de las tiendas que tienen establecimiento físico y venta por Internet (39,3%) y la web del fabricante (35,5%).
  • Los productos preferidos son los relacionados con el turismo (billetes de transporte y reservas de alojamiento).

La importancia de la movilidad

Otras de las conclusiones que podemos extraer de este informe, es la importancia de la movilidad entre las nuevas formas de comercio electrónico, la cual parece haber dejado de ser una tendencia para convertirse en una realidad, ya que:

  • Más de 4 millones de personas (25,6%) utilizaron un dispositivo móvil o tableta para realizar sus compras, lo que representa un incremento del 13,8% respecto al año anterior.
  • El 32 % de los internautas compradores online que utilizan tableta o teléfono móvil han adquirido alguna aplicación de pago siendo las preferidas las de mensajería y el móvil su principal destino.
  • Entre las características que se han criticado a este dispositivo se encuentran la mayor dificultad en la navegación (61,8), que la versión web para el mismo no contenga todas las opciones de la página web (39,1%), la mala visualización (36,8%) y los problemas de accesibilidad (25,4%).

Por tanto, como conclusión final, se podría decir que el comercio electrónico se mantiene en la senda del crecimiento. Cada vez el número de compradores es mayor, así como el volumen de productos y número de categorías que compra. Además, estos compradores cada vez acceden a productos, canales y dispositivos de compra más novedosos.


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MagentoComE-commerce in China has been growing 3 times faster than traditional retail (45% vs 15% sales growth in 2013). If the growth is mainly driven by huge marketplace platforms, with a clear leader at 50% market share: Tmall (part of Alibaba group), brands need to create their dedicated online sales channels in addition to being on the marketplace platforms. As the leading open source in ecommerce, Magento is very popular in China, and attracts many foreign and local companies. It is mainly appreciated for its flexibility, support for Chinese local payment gateways, such as Alipay (part of Alibaba group), and the strong support from the Magento Solution Partners in China.

Magento Solution Partners, customers, and related services providers gathered on November 18th at the MagentoCom, organized by Bluecom to share experiences, new trends and success stories around Magento deployments in China. Openbravo China and its local partner System in Motion were amongst the Gold sponsor of the event, and cover a trendy topic in a 1h presentation: O2O Retail Strategy.

Openbravo and Magento share many characteristics: modularity, openness towards integration with 3rd party applications, flexibility, user-friendliness, agility, and both enjoy a large and growing community of supporters around the world.

The Openbravo presentation on O2O Retail Strategy attracted a lot of attendees, and sparked interesting debates on innovative initiative in Omni-Channel. Brands wanted to better understand how innovative and agile technologies can support new business models, which are out of their reach with their legacy systems. Magento Solution Partners wanted to better understand how Openbravo can act as a consolidated Order Management System, and support cross channel transactions. The key success stories in China, especially Home’s Up, of Magento – Openbravo deployments, showed that true omni-channel is possible today, to support a great consumer experience.

Brands and partners wanted to learn more about Openbravo China future Retail innovations: such as support for mobile payments Aliwallet (part of the Alibaba group), Tencent pay or Wechat social commerce.

The O2O Retail Strategy will soon be available as a Free Webinar called “Prepared for the Omni-Channel Transformation?” (available also in Spanish and Chinese) the next December 10th. People attending to this webinar will also receive exclusively the “Roadmap to Omni-Channel Championship” eBook free of charge.
No doubt it’s a great opportunity to learn the best practices to define your own Omni-Channel Roadmap.

Categories: English, Industry Trends, Other, Retail | Tags: , , , | Leave a comment

Bengaluru TripLast week I was very privileged to spend time in Bengaluru (India) with Sunando Banerjee, our Channel Business Manager for APAC&ME, Francesc Comas, our Head of the Services practice, and part of the Openbravo team that is working out of Bangalore for an extended period of time.

There really is nothing new under the sun when I refer in my title to the continuous positive buzz, great business dynamics, and umm the… traffic. Yet once more confirming those feelings that many other travellers before me have had as well, just further strengthens the feelings many of us share when we think about the business opportunities that exist in Bengaluru, and India in general.

With the new government having come to power recently we can also already feel the tremendously positive impulse of dynamism, and I would almost say, entrepreneurial spirit making inroads in the country’s public sector that can become a very powerful driving force for further economic growth. This feeling is only just strengthened through public statements by globally recognized entrepreneurs like Jack Ma who are actively seeking to develop business in India. Many challenges are ahead that’s for sure (Yep, to come back to my point on the traffic … infrastructure is obviously one of those challenges), but there is a lot of positive energy, optimism and confidence, and I can assure you that for those of us with their home base in Europe traveling to India this spirit gives a lot of positive energy. Much needed in the (at best) flat economic situation in most European countries.

Also in the Openbravo ecosystem we are seeing continued, and accelerated, advances. We had very positive work sessions with Promantia, our official localizer for India with whom we are working closely to deliver great results to several of our clients. And, already in one of my earlier posts I referred to the growing interest from resellers and software integrators that to date solely worked with legacy players to now also become an official Openbravo Partner. During this trip we once again met with several of those potential Partners and the outlook to further expand and strengthen our Partner network is really very good. This is great news for all those businesses and institutions thinking about adopting the Openbravo Commerce or ERP Platform solutions.

Today  we are already working closely with domain experts like Siva Devirredy  who is, besides being a modest and very friendly person, highly regarded in the ERP space in general and India in particular. Siva changed his highly successful Accenture career for an absolutely fantastic initiative called GoCoop. The team at GoCoop has built a social marketplace for handloom weaving and handicrafts. By bringing together buyers (both professional buyers and consumers through their ecommerce platform) and sellers the parties collaborate directly, therewith optimizing the value chain. This allows co-operatives of small handicraft producers to strongly grow their market reach through a professional platform, accelerating their sales growth and improving their margins which is something extremely valuable as many of those small producers work under very challenging circumstances. GoCoop’s marketplace is integrated with Openbravo to be able to offer cross-channel retail capabilities and end-to-end supply chain management to the co-operatives on mobile devices, like in the case of APCO. We believe GoCoop and Openbravo could strongly enable co-operative producers in India and across the globe in the years to come. That’s what I would call relevant innovation with high positive social impact. Congratulations to Siva and his team and thank you so much for working with Openbravo.

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Forum Retail MilanLast Thursday we attended  the Retail Forum in Milan (Italy) and I would like to share a few notes about our participation as exhibitors together with our friends Extra (Gold Partner and official localizer of Openbravo in Italy).

To give you an idea, this Forum focused on the Retail industry, located just outside Milano, in Pero. There were big names in retail such as Ikea, Carrefour, LVMH, Samsung, Epson, Adidas, Fujitsu or Decathlon, Replay and many others talking about a wide variety of topics.

About the topics elaborated on during the so-called Premium Conferences, “Integraziones multicanale: what’s next?” was particularly interesting. 3 hours about omnichannel, O2O, multichannel integration. It seems that the evolution of our Commerce Platform is perfectly aligned with the major concerns and demands of the market.

Let me give you a personal feeling about this kind of retail event:  you see a company which sells coffee together with Ingenico, or a security company, apparel, or fancy stuff for the shops to improve the shopping experience…honestly,  retail is a very big word and I have the feeling that everything can’t be covered properly in just one event. I wonder if there should be a sub-industries approach. Just an opinion.

Back to describing the Forum. I am positively surprised that at least one of the conference rooms was almost full of attendees permanently. There were many topics in the free conferences:  security, logistics, technology, loyalty, payment means,  Business Intelligence and Big Data. I´m surprised though that the BI and BA conference was not that crowded being so critical for the future of the Retail industy.

My last comment would be the importance and concern for the shopping experience shown at almost all the conferences regardless of the main topic. Many people we spoke with one to one,  had particular questions about our mobile POS, being web based, for the cost of our products, by how easy or difficult they are to use, but is also true that, as in the conference, behind every enquiry, question or doubt there was a clear preoccupation about the shopping experience. It was clear that above any trend, success is in the shopping experience. It is to this great shopping experience that we want to contribute through our Commerce Platform.

This was seen very clearly by the fact that the most crowded conferences of visual elements for stores contrasted with almost empty conferences on something as critical  as Big Data and Business Intelligence.

Forum Retail  Forum RetailForum Retail 2014







Categories: English, Industry Trends, Retail | Tags: , , , , , | Leave a comment

Companies must be prepared for a hybrid future. In the future, a mix of core ERP and third-party functionality will become the norm, since the do-it-all ERP suite is no longer tenable. In this future cloud, mobility, analytics and simplified user interfaces will reign. But if you think this is just another “techy thing” you are probably wrong; According to Gartner: By 2015, 60% of new business application purchase decisions will be made outside IT.

Evaluating an ERP software may be a very tough task. It seems clear that customers must have a defined ERP strategy that allows them first to properly evaluate what they get from their current system and after that if needed, be able as well to evaluate existing alternatives. But, how can we do that? Which are the key benefits to consider among all the possible trends and variables of the market? We have created an infographic to give you some clues about it.

This infographic aims to be a guide to help these customers solving their doubts when evaluating an ERP. Hope you like it (click on the picture to access the full infographic).

Key ERP Trends Benefits To Consider for Your Own ERP Evaluation

Infographic - Key ERP Trends Benefits To Consider for Your Own ERP Evaluation


The infographic is free to be shared.

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O2O Hong KongHong Kong has always been a vibrant market. Its location makes it a nice place to live, a city of trade and a touristic destination. For many years it was the door to access China’s production capacities. Nowadays, it is a place of fashion trends, luxury goods, art, technology and tourism.

On October 22nd, we hosted a presentation on O2O in Hong Kong, with Nanomatrix, Openbravo’s partner in Hong Kong. There was a great interest in multi-channel strategies, as retailers and brands want to take advantage of the new opportunities O2O offers. In a city built vertically like Hong Kong, Retailers are always limited by space to serve their customers. Online channels make it possible for them to extend and improve customer experience beyond the physical retail space.
Attendees were also very interested in selling more to mainland China tourists, using China’s main e-commerce platforms Chinese tourism accounts for 25% of luxury goods purchase worldwide, in front of USA at 20%. The proximity of Hong Kong, Visa waiver and the possibility to pay in Chinese currency makes it a very attractive marketplace. Chinese tourists are estimated to account for 28% of total retail sales in Hong Kong.

The integration of mobile payments is critical to attract Chinese tourism, as Aliwallet and Tencentpay are getting tremendous momentum. For the local Hong Kong market, the Octopus card (Hong Kong subway system payment method) is a must for every retailer. It is supported by Coffee Shops, cosmetics shops, vending machines, convenience stores and, of course, the MRT (Hong Kong subway system).
Finally, attendees were interested in understanding how the Openbravo Commerce Platform can help them run their business, support their traditional retail strategy, expand in Asia Pacific and open new channels, while keeping control of their Operations. A data driven approach, based on Analytics, to continuously monitor and improve each channel, as well as cross-channel conversions, convinced many that the Openbravo Commerce Platform can and will indeed support the success of agile retailers.

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Gartner SymposiumThis week I’ve had the opportunity to attend the Gartner Symposium in Barcelona. Great organization and in a lovely city!

Driving Digital Business” was the main theme in this edition, so we had the opportunity to enjoy a lot of inspiring presentations by leading keynoters, that went through different topics around how digitalization is changing the way companies do business, now and in the future, and how CIOs must be prepared to embrace and lead the change, that means to become real digital leaders within their organizations. Digital is already determining the winners and the losers, so it is critical each CIO moves it at centre stage of their strategies. Unfortunately, the agenda was so tight and my week so busy that I couldn’t attend all presentations that I would have loved to hear…


From a Retail perspective, I had the opportunity to attend two interesting presentations. Consumerization is clearly driving retailers strategies, and this trend will continue, showing a clear power shift from retailers to consumers. As a result, retailers are trying to be closer to their customers, which at the end creates an interesting dilemma to retailers: a stronger intimacy with customers can finally bring to higher competition, since some of these potential customers have already the means and technology weapons to finally become competitors. Another key message: the physical stores remain the hub of multichannel. The executional excellence in store will be the key multichannel differentiator. Great to see we are aligned with this vision!

From an ERP perspective, Gartner’s “Postmodern ERP” concept was central, which explains the evolution ERP systems are suffering, where “Hybrid ERP” is nowadays the norm, moving from monolithic ERP suites to a combination of core ERP systems and a set of integrated specialized add-on solutions that provides a much higher business agility to adapt to business model changes. This new reality is facilitating the emergence of cloud ERP players that are becoming a real threat for traditional vendors. A good scenario for Openbravo as well.

From a general perspective, the “CIO Agenda for 2015” presentation, was another great experience. A main message, and very visual, of “flipping” was presented, to succeed in today’s digitalization era:

  • Information and Technology Leadership: flip from legacy to digital first
  • Value Leadership: flip from visible to valuable metrics
  • People and Culture Leadership: flip from control first to visionary first

Are you ready for flipping? A lot of great information to process and digest during the coming months!

See you in the next Gartner Symposium in November 2015!

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AppDynamicsLast week we had the opportunity to meet our partners again in a new webinar talking about Openbravo Performance Monitoring. The topic of course created  a lot of interest and we were able to count with the presence of Asier Lostalé, one of our Product Engineers who presented AppDynamics and Munin, the two tools used for Application Monitoring and System Monitoring.

Openbravo Application Monitoring Tool based on AppDynamics

The Openbravo Application Monitoring Tool is a commercial module based on a third party solution by AppDynamics. It includes a license to use AppDynamics software and delivers a pre-packaged configuration to work with Openbravo. It can be installed like any other commercial module and it only requires an extra set up in the Openbravo server after installation.
This strategic alliance with AppDynamics allows the delivery of Performance Assurance to Openbravo customers by:

  • Monitoring Application Performance
  • Alerting when there are problems, and
  • Helping to pinpoint root causes

As another commercial module this tool is acquired as a commercial module (yearly subscription) for each Openbravo server (JVM) that requires application monitoring. It is included for free for 1 server for Openbravo Enterprise Edition customers and offered as an option to Openbravo Professional Edition customers.

For the third year in a row, Gartner has positioned AppDynamics as a Leader in its 2014 Magic Quadrant for Application Performance Monitoring, so we are very happy to join forces with such a big market leader.

AppDynamics Screenshot 2 AppDynamics screenshot 3 AppDynamics screenshot 3

Openbravo System Monitoring based on Munin

Munin is another monitoring tool with a different focus, complementing AppDynamics with system-level monitoring. In this case it is a free tool that you can use in your Openbravo installation, which is not only geared towards  performance and typically also provides  helpul metrics like the evolution of Database size over the course of a year or server disk space usage for capacity planning amongst others, and for daily, weekly, monthly or yearly periods. By creating user-defined thresholds it also allows you to be alerted when some conditions are met.

Shared materials

For all of you who want to know more about these solutions, find below the the slides and the recorded sessions (after the last slide), both in English and Spanish, where you will get additional details about the benefits these tools provide and in the case of AppDynamics watch a demo.


Enjoy it!

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Demo Some weeks ago, we wrote about the new Product Tour, which has been available on the Openbravo website since September 15th 2014. The Product Tour is a great way to get a first impression of our solutions, as it provides guidance while maintaining the user’s interactivity, so that the user can use the software to execute some specific processes. For those who want to continue with the product exploration, we recommend using the Online Trial as a second step.

The Online Trial is a self-service environment equipped with sample data and allows going into detail with the product exploration on your own. It provides access to all standard features included in the Professional Edition (*). There are two different Online Trial environments, one for each solution:

Openbravo Commerce Platform. It provides access to both the store Web POS application and the back-office, in which we can test the following processes:

  • Merchandise, Supply Chain and Multi-channel Management
  • Web Point of Sale
  • Enterprise Management
  • Reporting and Analytics
  • Mobile, Web and Cloud Platform
  • Technology Partners

Openbravo ERP Platform. It provides access to all core management business processes such as:

  • Master Data Management
  • Order to Cash
  • Procure to Pay
  • Financial, Inventory, Project and Service Management
  • Production Management

Here you have some useful documentation that can be used for guidance when using the Online Trial environments:

  • Quick Guide. Step-by-step instructions for executing, with a simplified approach, the core back-office processes of both the Openbravo ERP Platform and the Openbravo Commerce Platform.
  • User Guide. Detailed instructions to execute each one of the business management processes supported in the Openbravo ERP Platform.
  • Web POS User Guide. Detailed instructions on how to operate the Openbravo Commerce Platform Web POS.

In addition, for those who want to have an assisted product demonstration, you can request it here and one of our expert consultants will prepare a personalized product demonstration for you.

(*) Online Trial environments do not include additional commercial modules.

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Glowing LED bulb and simple light bulbsIt is funny to watch those TV programs in which contestants have to look for some object placed in a completely dark room full of obstacles. Spectators can see, thanks to a special camera, how contestants bump into those obstacles and move around and around the targeted object without finding it.

Managing the performance of your applications without a proper monitoring tool is a -not funny- version of this game.  Users report performance issues they are suffering from and the support team try to guess from the information provided what the problem could be.


For users it is very difficult to report with enough detail how to reproduce the issue, even more so if it is a problem related to concurrency. For the support team it is difficult to gather enough information about the issue. Finally, it is not funny because it leads to the frustration of everyone: the support team –they feel they are wasting their time working on false root causes- and more importantly, the users, because performance issues are solved at a very low pace if solved at all.

The bigger the size of the application and volume of users, the more difficult it is to pinpoint performance issues so the bigger the frustration generated.

Recently Openbravo has reached an agreement with AppDynamics to include their performance monitoring tool in the new Enterprise Edition of Openbravo products. The Professional Edition and all existing customers can also benefit from this agreement since they can buy it at a very convenient price. It is delivered as a pre-configured Openbravo module specially adapted to monitor Openbravo instances. Managing performance this tool is like turning on the light in the dark room, suddenly you see what is going on.

AppDynamics runs a permanent agent in your Openbravo instance that records all its activity in full detail. The agent is very light so it creates insignificant overhead on the instance (less than 2%), needed for the key objective of permanent monitoring. It allows the support guy to see in full detail what happened on the performance issue reported by the User as if it were a policeman watching a security camera recording. With this information it is possible to identify  the root cause of the problem immediately and provide a quick solution  to the problem, to the  full satisfaction of the support team and more importantly to the great satisfaction of the Users.

The ease of pinpointing performance issues so you can provide an agile response to performance issues is critically important, but it is just reactive management. There are several other key capabilities of AppDynamics that allow real proactive management of the performance of your Openbravo instance.

The first one is alerts. You can define alerts with very precise detail, so you can notify  your system administrator  before the issue impacts the operation.

But what´s more relevant, it allows continuous analysis and so continuous improvement of the performance of your instance. Through the concept of Business Transactions it simplifies the analysis by grouping together different requests into meaningful groups for analysis. Openbravo provides a preconfigured definition of those Business Transactions specially designed for Openbravo instances, and it can be extended –temporarily or permanently- for customer specific requirements.

Analysis is always more powerful when it can be done with a reference. With AppDynamics you can use three interesting references for three different purposes:

  • Compare Business Transactions in the current situation. It allows to identify what are the top transactions that create most of the workload, both individually and cumulatively. With this analysis you can define where to focus your attention for optimization (logically there is more potential for improvement on those top transactions)
  • Compare Business Transactions with a benchmark provided by Openbravo from other Openbravo instances. It allows a quick audit of the health of your instance. If your instance performs slower than the Openbravo benchmark there should be a good explanation or it should be fixed.
  • Compare Business Transactions with historical data. It allows to measure and understand how changes in the system affect performance, and take action based on it.  For example, to have an objective measure of the value delivered by some performance optimization, to confirm that some recent update improves –or at least does not degrade- instance performance, to verify that some new functionality or integration performs as expected without impacting other business flows, etc.

There is even more value that you can take from this permanent monitoring of your Openbravo instance. From this information you can understand how your staff are using the system, and it can lead to very interesting insights on how to optimize your business processes. I will be elaborating on this concept in a future blog post.

Do not hesitate, turn on the light and enjoy managing the performance of your Openbravo instance with AppDynamics!

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